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Format intelligence

Different surfaces, different attention economics

Street furniture, large format, pavement, workplace, and live formats all appear on roadsides — but they answer different memory and decision problems. Pick the job, not the asset name.

Jump to formats Simulate mixes first
Outdoor media products
Each format below owns its own story, imagery, and call-to-action — pulled from Services CMS and format presets.

Signature lattice

Street-light rhythm for habitual commuters

Street Light Box Advertising comprises putting up small and compact advertising billboards on electric poles, back to back in a row on major city roads.

Installed poles
730+
Daily window
12–16h
County span
7+
Street light product

Volumes reflect your consolidated register exports when synced — otherwise illustrative.

Format runway

Six mobility problems, six differentiated answers

Rows alternate layout,s copy, bullets, and buttons per service record — avoiding cookie-cutter “capability cards.”

Street Light Advertising

Commuter corridor product

Sequence poles so the commute becomes your reel

Street light faces reset attention at every stopping point — frequency is the product.

Ideal use cases

  • ▹Daily frequency against competitors
  • ▹New SKU education on fixed routes
  • ▹Event countdowns pinned to arterial roads

Campaign objectives

  • ◆Sustain awareness
  • ◆Localise narratives per town
  • ◆Support retail countdowns

Outcome profile

Highest repeat exposure per spend band for urban motion.

Example: FMCG commuter defence along Nakuru → Gilgil commuter stretch.

Brief street lights Open deep-dive page Where we own faces
Billboards

Large-format authority

Capture long sightlines before decision points

Billboards frame city stories for drivers moving at scale — dominance, prestige, motorway tension.

Ideal use cases

  • ▹Regional launches needing instant scale
  • ▹Directional urgency ("exit now") messaging
  • ▹Prestige brand anchoring

Campaign objectives

  • ◆Create immediate fame
  • ◆Route drivers to retail catches
  • ◆Frame an entire city's conversation

Outcome profile

Best when speed + distance mandate bold creative.

Example: Automotive takeover ahead of roundabout decision nodes.

Brief billboards View technical showcase Where we own faces
Pavement Ads

Proximity media

Win the walk before someone opens their phone

Street-level canvases shorten the gap between noticing and stepping inside.

Ideal use cases

  • ▹Retail footfall
  • ▹Event wayfinding
  • ▹Public service cues near civic queues

Campaign objectives

  • ◆Harvest intent near stores
  • ◆Reinforce OOH + radio integration
  • ◆Localise tactical offers

Outcome profile

Highest contextual relevance for pedestrians.

Example: Retail weekend uplift encircling a CBD shopping ellipse.

Brief pavement placements See placement examples Where we own faces
Office Branding

Trust infrastructure

Branches should feel like the brand promise

Environmental branding aligns compliance, CX, and talent confidence.

Ideal use cases

  • ▹Corporate refresh cycles
  • ▹Rebrands
  • ▹Healthcare reassurance

Campaign objectives

  • ◆Elevate perceived stability
  • ◆Unify multilingual branches
  • ◆Support premium pricing

Outcome profile

Keeps intangible services tangible.

Example: Banking rollout with templated fascia + interiors across six towns.

Discuss workplace branding See programme detail Where we own faces
Activations & Roadshows

Live ignition

Put the product in handshake range

Sampling and roadshows turn visibility into tactile proof — we pair field teams with corridor media.

Ideal use cases

  • ▹Liquid trials
  • ▹Fintech onboarding
  • ▹Education enrollment pushes

Campaign objectives

  • ◆Harvest leads
  • ◆Coach trial
  • ◆Amplify influencer moments onsite

Outcome profile

Best lift when experiential + roadside reinforce each other.

Example: Beverage county tour with caravan + pole reinforcement.

Plan an activation corridor Operational detail Where we own faces
Roll-Up Banners

Event acceleration

Spin up authoritative messaging wherever the brand parks

Roll-ups keep retail, conferences, and field teams visually aligned.

Ideal use cases

  • ▹Government expos
  • ▹SME franchises
  • ▹NGO disclosures

Campaign objectives

  • ◆Maintain creative consistency cheaply
  • ◆Support activations instantly
  • ◆Localise QR-driven journeys

Outcome profile

Operational insurance for experiential teams.

Example: Pan-African trade booth kit with interchangeable panels.

Order roll-up collateral Specifications Where we own faces

Brief archetypes

Three illustrative brief shapes (not exhaustive)

Shows how buys change when repetition, stature, or proximity leads — swap numbers in your live planner output.

Daily-drive FMCG

Nakuru CBD cluster

Format
Street light lattice
Units
28–36 faces
Duration
90 days

Outcome: Sustain route memory across school and work pulses

National prestige launch

Highway apex + beltway

Format
Large format + pole assist
Units
12 + 40 faces
Duration
45 days

Outcome: Category authority plus suburban reinforcement

Retail uplift window

Pedestrian high street

Format
Pavement + local poles
Units
18 units
Duration
6 weeks

Outcome: Offer proximity at decision distance

When the format isn’t obvious

Stress-test mixes before reserving units

The assistant weighs place, audiences, budgets, and duration — emitting a directional mix without locking rates.

Open assistant Skip to procurement form

Collateral locker

PDFs anchored to geography and councils

Upload variants for legal or franchise reviewers — downloads mirror admin storage.

PDF document

Capability deck

Emf Profile Oct Share

Updated May 2026

Preview
PDF document

Capability deck

Effectiv L. Head

Updated May 2026

Preview
PDF document

Capability deck

E Effective Company Profile Latest

Updated May 2026

Preview

Reserve towns with naming precision

Request holdings Inspect footprint math Call sales desk

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